WVU Reed College of Media

The WVU School of Journalism was anxious to rebrand itself as the Reed College of Media. Which meant they needed a whole new brand identity. For that, they turned to Pangaea Creative House. 

Recognizing that this new WVU college needed more than just a facelift, we set about defining the audience and how the Reed College of Media represented their distinct voice and goals. 

The results created a active photographic style that reflected a career in motion. It also harnessed a storyteller language that captured the essence what media is today. 

Enrollment is already showing promise with raising admissions and student enthusiasm about belonging to and studying in the Reed College of Media. For Pangaea Creative House, it was exciting project that put the agency on the Dean’s List.