HP came to us with a challenge to build a guerrilla marketing tactic that would take place during the Knowledge 15 Conference in Las Vegas. The event is run annually by their competitor, however, this year HP wanted to create awareness around their product Service Anywhere and show not only how steamlined the process is, that its easy to use and gets you up and running in just 48 hours.
The Ready Now campaign took Knowledge15 attendees on the most unexpected experiences Vegas had to offer. From Swimming with sharks, to riding the fastest rollercoaster ever, to riding ATVs with showgirls, we captured it all and shared this content with attendees—as well as those who wish they were there. We proved nobody else is Ready Now and gets you up and running faster than Service Anywhere. And if other people want to get in on the fun, all they had to do was follow us on Twitter for a chance win.
We sent Ready Now ambassadores to help promote among the Knowledge 15 attendees as well as targeted key influencers to go for a test run and blog, tweet or post about the HP Ready Now event.
A Knowledge 15 attendee getting a free ride to the hotel on HP.
A Knowledge 15 winner pic in a photo overlay was tweeted back out to show others that their colleagues were winning.
Attendee hand out card