Genentech wanted to show and tell physicans their compelling story about a break-through in science called Antibody-drug conjugates or ADCs. Our challenge was to bring to life an interactive story on a 42inch screen on a trade show floor without any user assistance. Therefore the piece needed to attract and excite the user enough to spend time learning and exploring. The interface needed to be simple and our messages, games and videos quick. We not only scored the highest metrics on the floor but our clients we're extremely pleased as physicans were seeking follow up materials.