EON Clinics needed to break into the Dental Implant space and wanted to build a campaign that would differentiate itself from the competition. Through some research, we began to build different stories around current patients' emotional journeys, ones their peers could relate to, and from there the "Frowners Anonymous" was created. This campaign consisted of TV, Radio, Billboards,Newspaper and Digital ads.
For TV, we open on a session in progress where each person is revealing their story, fear and reasons for frowning. As the go around the circle, we sympathise with each until the Moderator lets us in on a little secret that has changed her life. She got Dental Implants at EON Clinics and not only were they like family and very professional she was in and out the same day.
"Frowners Anonymous" :60 TV
Frowners Anonymous: Mailman :30
EON Clinic Print Campaign