Citibank & Hulu
This campaign with Hulu capitalized on the idea of the Pop Money service. Custom built branded content that lasted only a few seconds prior to programming so that the user would have an uninterrupted show throughout. The thumbnail banner was present during the program.
Citibank & Zipcar:
Here the Citi Simplicity card partnered with Zip Car to give its card users a 30 minute grace period. We brought the brand essence of Simplicity to renting a zip car.
Citibank & The Weather Channel
To create more target marketing and to emphasize the ease of use for Mobile Checking we placed ads with everyday apps such as the Weather Channel.